Father’s Day 2025 Shopping & Spending By the Numbers

Father’s Day is almost here, and it’s time to celebrate the dads, grandfathers, and father figures who’ve made a lasting impact. Whether you’re planning a big surprise or keeping it simple, finding the right gift can feel overwhelming—but we’ve got you covered.

From fresh consumer insights to this year’s top gift picks, here’s what to know about Father’s Day 2025 shopping trends, plus a few smart ways to save.

According to our recent survey, about half of consumers (50%) plan to purchase a Father’s Day gift this year. That’s roughly the same as last year. While average spending has dipped slightly to $232 per shopper (down $25 from 2024), people are getting more intentional with their purchases and prioritizing gifts that are both thoughtful and practical.

Here’s what shoppers are choosing this year:

• Gift cards: 31% 
• Greeting cards or letters: 28%
• Food and beverages (at home): 25%
• Food and beverages (restaurant/bar): 24%
• Clothing, including shoes and accessories: 22%
• Home improvement and gardening (e.g., drills, tool set, potting soil): 17%
• Handmade/DIY gift: 14%
• Sports, fitness, and outdoor recreation (e.g., baseball gloves, fishing gear, camping supplies): 14%
• Home appliances (e.g., slow cooker, grill): 12%
• Media to own (e.g., books, movies, games): 12%

Want to stick to your budget without skimping on thoughtfulness? Try these simple ways to shop smarter:

• Shop early and avoid shipping delays: If standard shipping won’t cut it, look for in-store pickup or same-day delivery to stay on schedule.
• Check out Father’s Day sales: Retailers like Amazon, Lowe’s, Home Depot, and Wayfair are running deals all week long—don’t wait until the last minute.
• Use savings tools: Sites like RetailMeNot let you combine promo codes with cash back for extra discounts—up to 60% off on Father’s Day gifts this week alone.
• Compare prices online and in store: Some of the best values might be local. It’s worth checking both before you buy.
• Compare online vs. in-store prices – Some online deals are better, but in-store deals can offer great value – compare both before you buy.
• Go homemade: With rising prices and tariff talk in the news, DIY gifts like breakfast at home or handwritten notes are making a comeback.
• Create a themed bundle: Group a few smaller items into one curated set—think grilling gear, fitness must-haves, or a backyard movie kit.

Looking for deals? Start here:

• Amazon: The Father’s Day Shop has discounts on grilling gear, kitchen tools, fashion, and more.
• Lowe’s: Tools, smart home gadgets, apparel, and a “Free Gift with Purchase” section make this a go-to.
• Home Depot: Gift sets, tools, and all kinds of home essentials are marked down.
• Wayfair: Special offers on home goods and outdoor upgrades help set the scene for a memorable Father’s Day.

Source: Ziff Davis Shopping Survey among Adults 18+. N=1144. Fielded in February 2025.