What Does it Mean to Be “Made in America?” Here’s 30+ of Our Favorite Brands Who Do It Well

Seeking respite from this whole tariff situation? Us too!

Fortunately, some of the harshest reciprocal tariffs are paused until July 9, and the U.S. Court of International Trade voted to block President Trump’s global tariffs in late May, deeming the methods to enact them “unlawful.” However, the White House appealed that ruling and a federal appeals court has temporarily reinstated the levies. So as we sit and watch the back-and-forth like a tennis match, one thing is abundantly clear: the effects of these tariffs will continue to loom over consumers in the United States for the foreseeable future.

In response, shoppers are searching for any and all ways to save a bit of money — including earning cash back on purchases, altering spending habits and seeking out brands that are made in America in the hopes of avoiding steep tariff-induced price hikes. Per Modern Retail, the e-commerce analytics firm SmartScout reports that Amazon searches for “made in USA products only” have soared 220% in 2025 while “made in America products only” also surged 130%. But, buyer beware: the method isn’t foolproof. Your results will still include products that have other countries listed as their origin, and SmartScout has even found that many Chinese sellers are adding “U.S.” to their names to try to game the system.

So what can we do as conscious consumers? In short, research — and look beyond massive e-commerce sites like Amazon.

Most brands aren’t always transparent about where their products are made. But for those that are made in the U.S., they’re usually pretty proud of it and — fortunately for shoppers — they make that fact well-known.

Table of Contents:

• What Does “Made in America” Even Mean?
• How to Find Products Made in America
• Made in America: Apparel
• Made in America: Accessories
• Made in America: Furniture & Home Goods
• Made in America: Kitchenware
• Made in America: Cosmetics
• Made in America: Fitness Equipment
• Made in America: Outdoor Gear
• Made in America: Toys & Gifts

Officially, for a product to make a “Made in USA” or similar claim, it must be “all or virtually all” made in the U.S., according to FTC guidelines. 

Many companies interpret that to mean that the final assembly takes place in the United States. So you’ll see a lot of companies who import materials from around the globe still claim that they’re made in America because the products are put together on U.S. soil. 

However, the FTC goes on to clarify that “all or virtually all” means that not only is the product assembled in the states, but all significant processing is done here, too. And, more significantly, “virtually all ingredients or components of the product are made and sourced in the United States.”

That said, “made in the U.S.A.” has become a very buzzy term used to hook consumers. And it can be tough to figure out which “interpretation” a brand follows because companies don’t need pre-approval from the FTC before making the claim.

The reality is that the current global economy makes it tough for companies to make and manufacture 100% in the United States, so every little bit that can take place on American soil helps! Whether you’re seeking out fully American-made products to avoid tariff-induced price hikes, or you just want to give your support to brands who are keeping jobs in the states, there are resources to help. 

Sites like Americans Working, Made in the USA Matters and USA Love List have created directories of brands — from big companies to independent creators — that make their products partially or completely in the U.S.A. Or, you can always just Google the brand name + “made in USA” or “made in America” to see what a brand has (or has not) shared about their manufacturing process — it’s rudimentary but still pretty reliable!

To help you out even further, we’ve compiled our own non-exhaustive list of great brands and retailers whose products are either completely or mostly made in the U.S. And, where we can, we’ll let you know if the materials they use are also sourced in the states. Some of these you may have heard of before, and many you probably haven’t — so read on to find your next favorite brand below!

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The name isn’t just a gimmick — All American Clothing Company produces its high-quality apparel in the states. In addition to men’s and women’s casual apparel and workwear, they also sell bags and home goods.

Made from cotton sourced entirely within the 50 states, American Giant can truly say its casual apparel and activewear for women and men is all American-made.

This stylish men’s apparel brand manufactures nearly all of its products in America. Although some materials are imported, such as Scottish cashmere and Italian merino wool, their cotton is grown in the United States.

In operation since 1867, Buck Mason has a team of 20 garment workers that craft its small-batch tees, pants, jackets and other stylish apparel in their knitting mill and sewing factory in Mohnton, PA.

The family-owned and operated Dearborn brand ethically and sustainably manufactures its denim and apparel in Chicago.

All Darn Tough socks are knit at the company’s mill in Northfield, Vermont — and they come with an unconditional lifetime guarantee!

Proudly made in the U.S.A. since 1900, Fox River’s outdoor-ready, lifestyle performance socks are crafted with both U.S.-sourced and imported yarns.

Hanky Panky has proudly cut, sewn, knitted, dyed and finished their thongs, underwear, lingerie and sleepwear in the U.S. since 1977.

Known for their boots and work shoes, Oregon-based footwear brand Keen uses responsibly-sourced materials from around the world — but does not have any operations in China. Currently, 5% of their production output currently comes from the U.S. — but they aim to increase this to 9% with the opening of a new, larger factory in Kentucky this June to meet heightened demand for local manufacturing.

Okabashi sandals are crafted from a proprietary material made in the U.S.A. and have been manufactured in Buford, Georgia since 1984 — along with sister brand Oka-B shoes.

Not all New Balance sneakers are made in America — but they do have a collection of shoes and apparel that is made in the United States.

Designed for women by women, the entirety of PJ Harlow’s loungewear and sleepwear collection is produced in the United States with buttery soft knits and silky satins.

Four generations of the Schott family have created quality leather jackets and motorcycle apparel on U.S. soil, and they continue to dedicate a section specifically for their products made in America.

Made from merino wool from American wool growers and spun into yarn in South Carolina, Sockwell socks are made entirely in the United States.

These moisture-wicking performance socks are made for the long run — and they’re also made in the U.S.A. with domestically sourced materials whenever possible.

Long committed to American craftsmanship, The Vermont Flannel Company has handcrafted their 100% cotton flannel apparel, sleepwear, loungewear and blankets in the U.S.A. since 1991.

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If you’re shopping for some new eyewear, check out the “Made in USA” section at Eyeglasses.com, or check off the “Made in USA” category to filter your search results.

Duluth Pack has proudly made their leather and canvas bags in the U.S. continuously since 1882 — and all of their gear is guaranteed for life.

Though Shinola — like most watch companies — relies on imported parts primarily from Switzerland, their watches are assembled at their factory in Detroit.

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Since the company’s founding in 2010, Amerisleep mattresses have been ethically manufactured in the U.S. with premium materials and strict quality control.

From mattresses, pillows and bedding to yoga cushions and dog beds, Brentwood Home sources the best domestic and international materials, and most of their products are made in their Los Angeles factory.

The Kentucky-based home fragrance brand Goose Creek mass-produces their candles, plug-ins, soaps and body mists in several factories across the United States.

Utilizing old-world techniques to ensure quality that’s built to last for generations, 100% of this solid oak Amish furniture is handcrafted in the U.S. in Indiana and Ohio.

Founded in an Indiana garage in 1990, Polywood’s durable yet low-maintenance outdoor furniture continues to be sustainably made in the U.S at facilities in Indiana and North Carolina.

Red Land Cotton proudly makes high-quality bedding, bath, apparel and home essentials in America — from their family farm in Moulton, Alabama, and then spun and woven in various locations throughout the South and Northeast.

Crafting quality, sustainable contemporary furniture for every room of the home, Room & Board states that more than 90% of their products are made in America. However, they do use both domestic and imported materials.

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Made from regional materials, East Fork crafts all of their incredibly stylish and durable ceramic dinnerware, pottery and home goods in Asheville, North Carolina.

Made in the U.S. since 1871, The Fiesta Tableware Company manufactures its dinnerware on the banks of the Ohio River in Newell, West Virginia.

Touting itself as the only manufacturer of stainless steel in America, Liberty Tabletop is committed to making earth-friendly flatware and preserving American jobs.

With 125 years of history, Lodge forges high-quality cast iron cookware in South Pittsburg, Tennessee and its U.S.-based tooling shops.

These American-made, super-high carbon steel chef knives are designed, engineered, crafted and tested at the company’s headquarters in Jackson Hole, Wyoming.

Nordic Ware states that much of their cookware is made in the states and manufactured in Minneapolis, Minnesota — though select components are sourced globally.

While their parts are not entirely sourced in the states, Vitamix products are engineered and assembled in the U.S.A.

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Merle Norman’s cruelty-free makeup and skincare products have been proudly made in the U.S. since 1931 — and at the same California manufacturing plant that Norman built in 1952.

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While their rubber appears to be sourced from China, some — if not all — of Rogue Fitness’ strength and conditioning equipment is noted to be made with U.S. steel. All of the gym equipment is manufactured in the states, however.

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REI sells products from lots of different brands, but they do make it easy to find products made in the states. When you search for a product on REI, look at the filters on the left-hand side and check off “Made in USA” under Features.

Pelican proudly states that their adventure-grade coolers, cases and other gear are made in the U.S.A.

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Fat Brain Toys sells toys from lots of different makers, but they’ve dedicated a section specifically for toys that are made in the U.S.A.

It’s tough to find toy companies that are entirely based in the U.S., but Peg Perego is one of the only ones to manufacture more than half of their ride-on vehicles stateside. They operate out of their factory in Indiana using a mix of domestic and global components.