Your Official Amazon Prime Big Deal Days 2025 Guide

When Is Prime Day? | What Is Amazon Prime Day? | Prime Day Shopping Tips

It’s back! Amazon Prime Big Deal Days 2025 – often referred to as the fall Prime Day – takes place on Oct. 7 and 8 in 2025. The sale (announced right on the 100-day countdown to Christmas) is going to be a great opportunity to start your holiday gift shopping — especially considering tariffs and inflation concerns are top of mind for many shoppers.

In fact, according to our holiday shopping survey, almost half (48%) of holiday shoppers plan to participate in Amazon Prime Big Deals Days.

Amazon Prime Big Deal Days 2024 sale takes place on Oct. 7 and 8.

2024: Prime Big Deal Days took place on Oct. 8 and Oct. 9. Meanwhile, Prime Day ran from July 8 to July 11.
2023: Prime Day kicked off at 3 a.m. ET on July 11 and ran 48 hours through July 12. Prime Big Deal Days took place on Oct. 10 and 11.
2022: Tuesday, July 12 (midnight PT) to Wednesday, July 13 at midnight PT. Plus, Amazon threw a “fall Prime Day” in October for early holiday shoppers, called Prime Early Access (it ran Oct. 11 and 12).
2021: Tuesday, June 21 (midnight PT) to Wednesday, June 22 (midnight PT). This year, Amazon started offering ‘Black Friday-worthy’ deals in the first week of October.
2020: Tuesday, Oct. 13 (midnight PT) to Wednesday, Oct. 14 (11:59 p.m. PT). Amazon moved Prime Day to the fall due to the pandemic.
2019: Monday, July 15 (midnight PT) to Tuesday, July 16 (11:59 p.m. PT).
2018: Monday, July 16 (12 p.m. PT) to Tuesday, July 17 (11:59 p.m. PT).
2017: Monday, July 10 (6 p.m. PT) through Wednesday, July 11 (11:59 a.m. PT).
2016: Tuesday, July 12 (midnight PT to 11:59 PT).
2015: Wednesday, July 15 (midnight PT to 11:59 p.m. PT).

Amazon is headquartered in Seattle, so the Prime Big Deal Days sale starts at midnight Pacific Time. That’s 3 a.m. Eastern. To get the first stab at deals, you’ll need to stay up late. The good news is that plenty of deals will be available the entirety of the 48-hour event, so while you might miss out on some lightning deals, you can start fresh on Tuesday morning without pulling an all-nighter.

Amazon Prime Day is basically Amazon’s birthday party or anniversary sale. The first Prime Day in 2015 commemorated Amazon’s 20th birthday. Meanwhile, Amazon’s Prime Big Deal Days saving event is sort of a pre-pre-Black Friday sale that kicks off the holiday shopping season. While it’s called Prime “Day,” the event actually runs 48 hours.

You must be a Prime member to take part in Prime Day and Prime Big Deal Days. I you are, you’ll get some of the best deals of the year on tech, clothing, home goods, toys, subscriptions and much more.

The short answer: Everything! Many deals are a surprise, dropping from the deal gods throughout the sale in the form of lightning deals. Plenty of items stay discounted for the whole 48 hours until they sell out. You can expect Amazon’s own products (Kindles, Echo devices, Fire TVs) to be the most dramatically discounted. And you can expect to find deals on popular holiday gifting items, like toys and tech gadgets.

In Amazon’s press release it was revealed that the following brands are included in the sale: Beats, Sonos, Samsung, LG, Owala, KitchenAid, Tonies, LEGO, Salt + Stone and Samsonite, among others.

Prime Day is massive, with thousands of deals and a ton of hype. So follow these tips to have the best Prime Day ever.

Prime Day is officially 48 hours, but like any great event, there’s a pre-party. Amazon has been offering some deals in the week leading up to Prime Big Deal Days.

Shop Early Prime Day Deals

Amazon sometimes lets you earn shopping credits in advance of Prime Day. We will share if Amazon offers shoppers ways to earn Amazon credit to spend during Prime Big Deal Days 2025.

If you’ve got an Alexa device, that little speaker might have some deals for you. In the past, shoppers have gotten exclusive deals when asking Alexa, “What are my Prime Day deals?” And we’ve also seen offers that give new Prime members who sign up via Alexa extra $ to shop on Prime Day.

In 2024, Prime members can ask Alexa to add products to their wishlist, cart or “save for later” items — then ask Alexa to notify them when deals on those items go live.

You can also ask Alexa to “set a reminder for Prime Day.”

There are different types of deals on Prime Day. Some deals last the entire event. But Prime Day also offers Amazon’s famous Lightning Deals, which drop seemingly at random and last for only a short amount of time — or until they sell out. If you see a status bar with “number claimed” and/or a ticking clock next to a deal, you’re dealing with a lightning deal. Here’s an example:

Lightning deals always require you to act fast, but that’s especially true on Prime Day when everyone is trying to capture them.

You’ve probably already heard the advice to add items to your cart early. However, in your rush to check out, you might accidentally buy something you didn’t intend to.

So consider following the advice of our friends at Mashable and adding items to your Amazon wishlist instead. That keeps everything you ever wanted on Prime Day neatly organized so that you can pounce when the price drops.

On the Amazon app, you get another benefit: The ability to activate push alerts when items that you’ve added to your wishlist go on sale.

Amazon Prime Big Deal Days offers plenty of savings on subscriptions, including Amazon Music and Audible. Expect to get the first few months for basically free if you sign up during Prime Day. Meanwhile, you can check out all the best Amazon Prime Video streaming deals.

Amazon has been making forays into the grocery field for years now, and it uses Prime Day as a reminder of that. You can often find deals on Whole Foods and Amazon Fresh purchases. Plus, from now until Oct. 8, Prime members can take $15 off a purchase of $55+ at Amazon Fresh (when shopping in-store).

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